Clickwise Agency

In Part 1 of this two-part series, we explored why brand trust often weakens (unclear and overly corporate messaging, a lack of understanding of consumers’ broader psychological needs and behaviours, and misalignment between communication efforts and audience expectations). In Part 2, we shift the focus from problem to solution by unpacking the three strategic ways […]

As February draws to a close, we reflect on the ways we can show up for the people we care most about: romantic candle-lit dinners, bouquets of flowers, or even hand-written notes to express our gratitude. But once the rose-colored glasses come off, it’s worth asking which other relationships need the same intentional care and

Before the time of capitalism, people lived in a world where trading and bartering were commonly used for buying and selling goods. It seems like ages ago, where the concept of money did not even exist. The trading and bartering system dates back to ancient Mesopotamia, a civilisation that existed around 4 000 BCE. With evidence

When we refer to a specific brand within a social setting, people will immediately jump to their own convictions and conclusions about that brand. These convictions are built on either personal real-life experiences or what they have heard from others’ experiences with that brand. This emphasises the importance of your brand, and brings us to

As is the case with any marketing strategy, there is always a psychological element behind it. Since humans are (for the most part) predictable and susceptible, they can be persuaded to buy into specific brands. Today, we talk about the psychology behind clicks, looking at various aspects that can cause people to take action online.

We live in a world where marketing and advertising can be challenging for brands. Ads are becoming increasingly shorter to accommodate the shorter attention span of the general public. Additionally, advertisers must be mindful of their ad text, as minority groups might be offended by specific references and terms. So, how can a brand truly

When it comes to online marketing and finding success for your brand on various digital platforms, there are many paths to glory. Although you might think that it comes down to your digital marketing agency, you are still in the driver’s seat regarding the purpose and culture around your brand. You should always look at

You’ve heard the terms “SEO” and “Google Ads” being thrown around in the world of online marketing before. Both have their own unique approaches and outcomes. But how do they synergise? Today, we look at a handful of scenarios to demonstrate how SEO and Google Ads work better together. Scenario 1 Your company has recently

Your business has a social media account that is set up with the purpose to promote your brand and your products. Your monthly marketing budget allows you to spend a set amount on your social media ad campaign, but you’ve recently discovered boosted posts, and you wonder which is better. You are a regular on

You sit in front of your desktop PC and start browsing the internet – in search of a perfect gift for your upcoming anniversary. You want to surprise your partner with something special and meaningful, without breaking the budget. So, where do you start looking? Google. Your brain floods with ideas and your fingers struggle