As is the case with any marketing strategy, there is always a psychological element behind it. Since humans are (for the most part) predictable and susceptible, they can be persuaded to buy into specific brands. Today, we talk about the psychology behind clicks, looking at various aspects that can cause people to take action online. […]
The Psychology of Clicks: What Makes People Take Action Online Read More »
Social media platforms are some of the most frequently visited websites for both mobile and desktop users around the world. Since these platforms allow users to create personal and professional accounts, as well as share content, it makes sense that they are so popular. Moreover, with such a wide pool of users, advertisers can utilise
Social Media Marketing: Keys to a Successful Campaign in 2026 Read More »
As is the case with any industry, the only constant thing that you can bank on, is change. In most cases, change occurs naturally and is based on the specific requirements of the customers/clients. When it comes to Search Engine Optimisation (SEO), however, change is mostly based on Google’s algorithm updates and the direction in
SEO Trends for 2026: Where is This Industry Heading in the New Year? Read More »
We live in a world where marketing and advertising can be challenging for brands. Ads are becoming increasingly shorter to accommodate the shorter attention span of the general public. Additionally, advertisers must be mindful of their ad text, as minority groups might be offended by specific references and terms. So, how can a brand truly
Offline Events, Online Impact: The Digital Multiplier Effect Read More »
There are several speculations around how online marketing will evolve and change going into 2026. With the introduction of LLMs and simplistic generative AI, this landscape is changing and becoming more complex. It is difficult to truly predict how big of a role the machines will play. However, there will always be a push for
Looking Forward to 2026: How Online Marketing Will Evolve in the New Year Read More »
Social media marketing has become a necessity for modern-day businesses. Platforms such as Facebook, YouTube, and Instagram are undeniably beneficial to use for digital marketing purposes. Furthermore, the benefits of using these platforms far outweigh the alternative of not having a social media presence. Luckily, Clickwise Agency is your solution to a professional social marketing
When it comes to online marketing and finding success for your brand on various digital platforms, there are many paths to glory. Although you might think that it comes down to your digital marketing agency, you are still in the driver’s seat regarding the purpose and culture around your brand. You should always look at
From Purpose to Profit: The Secret Behind Brands That Thrive Online Read More »
As a modern-day business, it has become a necessity to have a digital footprint and a social media presence. Platforms such as Facebook, Instagram, and YouTube have millions of active daily users. When your business needs a professional social marketing company in Gauteng, Clickwise Agency is your answer. The concept of social media has always
Social Media Marketing Trends for 2026: What Should We Expect? Read More »
People are under the presumption that chatbots are something new and useful. The truth is that ChatGPT has been around since the early 2000s, but nobody truly cared about it. Moreover, people tend to view various chatbots as AI, which they are not. They are LLMs (large language modules), operating from a framework of deep
You’ve heard the terms “SEO” and “Google Ads” being thrown around in the world of online marketing before. Both have their own unique approaches and outcomes. But how do they synergise? Today, we look at a handful of scenarios to demonstrate how SEO and Google Ads work better together. Scenario 1 Your company has recently
