With a new year upon us, your business might be looking for a digital marketing company in Gauteng. Clickwise Agency provides everything that you need in digital marketing: covering SEO, Google Ads campaigns, social media solutions, and a variety of corresponding services.
It is crucial that your business has some kind of digital footprint in a society where almost everyone has a screen in front of their faces for the majority of their day. There are several benefits as well to running online marketing campaigns, as such campaigns can reach your target audience, expand your brand, and introduce your products/services to your followers. Today, we talk about what to expect from the digital marketing landscape in 2026.
New Trends and Online Marketing Strategies for 2026
- AI-Centric Marketing and Optimisation: Although everyone refers to LLMs and chatbots as AI (wrongly), the online marketing landscape has shifted towards a more AI-centric approach. This does not imply that such tools are used for marketing purposes. However, search engines such as Google and chatbots such as ChatGPT are both regularly used to scour the internet for answers. Therefore, it is important to optimise website content and relevant copy for LLMs and chatbots.
- Optimising for Google’s AI Overview: In the olden days, users would type keywords and search phrases into Google’s search bar. For example, if you were looking for running shoes in Pretoria, you would type “running shoes Pretoria” into your Google search bar. Then, you would click on the links that come up, usually starting at the top. Nowadays, users tend to ask Google and ChatGPT questions as opposed to using keywords. For example, you would ask Google, “where can I buy running shoes in Pretoria?” and it would normally generate an AI Overview answer for you. This is where most users stop their inquiry, as the generated answer has given them what they need, without even clicking a link or visiting relevant websites.
- Establishing Authenticity: Most people are of the mind that they can use LLMs and chatbots to generate online content. When it comes to online marketing, you want to establish a sense of authenticity with your audience. Otherwise, they will associate your brand with AI-generated content and lose interest in it. There is an ever-growing need for authentic content, and the more AI-based solutions are incorporated, the larger this need will grow.
Clickwise Agency is your first choice in an authentic and professional digital marketing company in Gauteng. Please browse our website for details on our available services and contact us today if your business is interested.
