Social media has become an undeniable online force, with millions of users on platforms that include Facebook, Instagram, X, and TikTok to only name a handful of examples. With such platforms boasting incredible daily user numbers (with some exceptions of declining platforms), marketers and advertisers are capitalising on various opportunities that are presented by these platforms. If you are looking for a social media marketing agency in Pretoria, look no further than Clickwise Agency.
Social media trends have consistently been carried over to various online marketing trends as well, with short-form video being at the very top of that list. Today, you are bound to see video shorts on almost any platform that allows for this media type to be displayed. The introduction of AI-assisted social media content creation is also a point of consideration. Today, we talk about both these elements.
Social Media Marketing: Video Shorts and AI-Assisted Content Creation
- Video Shorts: Since the birth of the short-form video format that took over the world when TikTok was introduced, both content creators and advertisers have used this specific media format to their advantage. The Gen-Z population has reached the stage of young adults, which makes them the dominant user base on various social media platforms. Their attention span is notably shorter than previous generations, which is a testament to the popularity and success of the short-form video format. This will continue throughout the foreseeable future. Moreover, advertisers on digital billboards are utilising video shorts as a creative method of outdoor advertising.
- AI-Assisted Content Creation: Although it is painfully clear when content creators utilise AI tools to assist them with content creation, it is becoming more apparent for content creators to rather ask an AI tool to create a video clip than picking up a video camera and doing it themselves. They do not care for the authenticity of the content, as long as their followers enjoy the content. With the introduction of AI-generated content, more content creators will rely on these tools for the foreseeable future. In turn, the drought of authenticity will inevitably lead to the pendulum swinging the other way. Therefore, you need a professional social media marketing agency in Pretoria to assist your business throughout the latest and current marketing trends for optimal results.
Clickwise Agency is your comprehensive solution to a social media marketing agency n Pretoria. We also offer SEO and Google Ads solutions that pair well with a social media marketing campaign. Please contact us today if you are interested in our services for the upcoming new year.
