Social media platforms are some of the most frequently visited websites for both mobile and desktop users around the world. Since these platforms allow users to create personal and professional accounts, as well as share content, it makes sense that they are so popular. Moreover, with such a wide pool of users, advertisers can utilise these platforms as a feasible means of marketing, brand building, and awareness campaigns. If you need a professional social media marketing agency in Pretoria, Clickwise Agency is your go-to choice.
When it comes to social media marketing and advertising, there are several avenues that can be feasible for such campaigns. With the introduction of LLMs and chatbots, as well as AI-generated media and content, the landscape has changed. Today, we discuss key elements to a successful social media marketing campaign for 2026.
Social Media Marketing: How to Hit the Right Notes
- The Correct Use of AI: We live in a world where people would often choose AI-generated content and media when they need something to post on their social media feeds. Although it deviates from being original and creative, they think that other users would not notice the difference. There is room for AI integration when it comes to using social media for your business, as it can be used for automation purposes and performance optimisation for your campaigns.
- Authentic Content Creation: It is easy to spot when AI created a picture, short video clip, or a piece of generic content. People do not want to see generic content and would rather see something authentic and original. Most content creators understand this concept, which is why they choose to strictly post original content. This leads to users building trust in that specific account, following that account, and supporting the creators behind the account.
- Video Shorts: The short-form video format, or video shorts, is still a vastly popular go-to choice for social media content creators. This media format can also be used for advertising across multiple platforms that include Facebook, YouTube, and Instagram to name a few examples. Within a fast-moving world where current events are only featured for a short while, it is difficult to capture someone’s attention for longer than 5 to 10 seconds. This is why short-form video is such an effective choice.
Clickwise Agency is your answer to a professional social media marketing agency in Pretoria. Please browse our website for details and feel free to contact us directly for all your online marketing solutions heading into 2026.
