Social media platforms are popular online platforms that are used by about 5,6 billion users from around the world, according to 2025’s Global Social Media Statistics data report. This translates into roughly 66% of the global population having social media accounts and being active on such platforms. If your business needs a professional social media marketing agency in Pretoria, Clickwise Agency is your first choice.
Turning to local statistics and numbers, South Africa’s users reached 26,7 million social media users throughout 2025. Most of these users used their mobile devices to access their social media feeds, with the highest amount of time spent on smartphones. Platforms included YouTube, Facebook, and Instagram as the 3 dominant choices.
Today, we discuss some key statistics surrounding the social media landscape that were recorded throughout 2025 to show the importance of social media marketing and how your business and brand can benefit from it.
Social Media User Statistics in 2025
- Preferred Devices and Average Time Spent: As mentioned before, most users in South Africa used their smartphones to access social media platforms. On average, users spent about 2 hours and 26 minutes daily on such platforms.
- Preferred Social Media Platforms: Global statistics show a clear discrepancy when it comes to preferred social media platforms in comparison to South Africa’s statistics. Globally, the dominant platforms were TikTok and X, while South Africans spent their time on YouTube, Facebook, and Instagram.
- Demographic Engagement: Most users in South Africa are part of either the Millennial or Gen-Z generational age groups. In South Africa, more than 60% of adults use social media. This is a clear indicator of how most South Africans tend to spend their time online, emphasising the importance of social media marketing for your business.
- Ad Engagement: Most users on social media platforms engaged with short-form video ads. Most businesses engaged with their followers and audience via short and timely comments of between 10 and 99 characters in total. Moreover, 84% of local advertisers used ChatGPT for content creation regarding text-based ads. In comparison, LLM-created text-based ads did not nearly do as well as organic ads with the locals.
Clickwise Agency is your definitive choice in a professional social media marketing agency in Pretoria. When looking at all the stats, it makes sense to target social media users in South Africa with corresponding ad campaigns. Please contact us today if you are interested in our services for your business in 2026.
