Should I Rely on AI-Based Technology or Rather Choose a Professional Online Marketing Company?

People are under the presumption that chatbots are something new and useful. The truth is that ChatGPT has been around since the early 2000s, but nobody truly cared about it. Moreover, people tend to view various chatbots as AI, which they are not. They are LLMs (large language modules), operating from a framework of deep learning techniques and ample amounts of textual data. Every time someone communicates with a chatbot, their extensive database grows.

Furthermore, there are various generative AI tools that are being developed and utilised by businesses. This applies to online marketing and advertising as well. If you are looking for a professional online marketing company in Gauteng, Clickwise Agency is your solution. In this article, we answer a question that will become relevant in this industry pretty quickly: Should I rely on AI-based technology or rather choose a professional online marketing company?

AI-Based Technology: The Negative Side

  • Technology-Driven Trends for 2026: There are several technology-driven marketing trends that are used by marketing agencies to either reduce the possibility of human error or simply replace the need for a human to do the work. Google is pushing their Gemini AI to – for all intents and purposes – control and manage every search result, as well as deliver controlled and censored narratives on various academic and scientific topics.
  • The End of Critical/Creative Thinking: As these AI-based technologies are slowly taking over, people are becoming more reliant on the results that they get from chatbots and AI-based software that can instantly create media content. For example, website content can be written by chatbots in an instant and ad campaigns can be built by gen-AI with minimal input. So, why should you choose a professional online marketing company in Gauteng to do these things for you?

Why Choose Specialists if AI Can Do It for Me?

  • Trusting a Specialist for Optimal Results: At Clickwise Agency, we employ a group of specialists who are all experts at what they do. Our services cover web development, SEO, Google Ads campaign setup and management, and social media marketing to name a few examples. We constantly keep ourselves up to date with Google’s latest trends and algorithm updates to deliver optimal results for our clients. We know the industry and can assist your business to get the most out of your online marketing campaigns. Plus, you will talking to humans about your campaigns as opposed to trying to understand what a machine is trying to accomplish.

Clickwise Agency is your first choice in a professional online marketing company in Gauteng. Our specialists can assist your business to reach your online marketing goals and establish a digital footprint for your brand. Contact us today if you are interested in our services and have any questions.

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