Social Media Campaign Specialist
Description
Reports to: General Manager
Location: Hybrid – Pretoria
Employment Type: Full-Time
Start Date: As soon as possible
Salary Range (SA): R22,000 – R32,000 CTC
Role Summary
- The Social Media Campaign Specialist is responsible for the performance, execution and optimisation of all paid social campaigns across client accounts.
- This role drafts paid strategy, builds and manages campaigns, optimizes performance, and delivers measurable outcomes.
- All paid strategy and paid captioning are drafted by the Campaign Specialist and submitted to the Account Director for final approval.
- This role is technical, analytical, and execution driven
Role Breakdown by Percentage
1. Paid Strategy Development – 20%
-      Draft paid social strategies aligned to business objectives
-      Define funnel structure (awareness → consideration → conversion → remarketing)
-      Conduct audience research and segmentation
-      Determine platform mix (Meta, LinkedIn, TikTok)
-      Align paid approach with organic direction
-      Submit strategy to Account Director for approval
 2. Campaign Setup & Management – 30%
-      Build campaigns in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
-      Structure campaigns correctly (campaign / ad set / ads)
-      Configure tracking, pixels, conversion events
-      Implement budget allocation & pacing
-      Launch and monitor campaigns daily
3. Optimization & Performance Improvement – 20%
-      Conduct A/B testing (creative, audience, messaging, placements)
-      Review performance metrics (CTR, CPC, CPL, CPA, ROAS, conversion rate)
-      Adjust targeting, budgets, bidding strategies
-      Troubleshoot underperformance proactively
-      Maintain optimization logs
4. Paid Copywriting – 10%
-      Draft paid ad captions and headlines
-      Write conversion-focused messaging
-      Align ad copy with creative direction
-      Submit paid captions to Account Director for approval
5. Reporting & Insights – 10%
-      Compile weekly and monthly paid performance reports
-      Extract actionable insights
-      Provide tactical improvement recommendations
-      Present findings to Account Director and clients
6. Social Media Market Research & Strategy Recommendations 5%
- Conduct in-depth research on client industries, competitors, and market trends to inform effective social media strategies (paid & organic).
- Analyse the client’s products or services to determine appropriate positioning, messaging, and opportunities within the social media landscape.
- Identify the most suitable (paid & organic) social media platforms and campaign approaches based on the client’s target audience, objectives, and industry dynamics.
- Develop strategic recommendations for campaign types and platform use to support both brand awareness and lead generation goals.
- Support the sales and onboarding process by preparing strategic insights and identifying opportunities to expand or upsell paid & organic social media for existing and prospective clients.
7. Cross-Department Alignment – 5%
-      Collaborate with Social Media Coordinator on creative needs
-      Provide performance context for briefs
-      Ensure paid and organic efforts are aligned
Key KPIs
-      Cost per Lead / Acquisition
-      CTR & Conversion Rate
-      Budget Efficiency
-      ROAS (where applicable)
-      Campaign Stability & Technical Accuracy
Requirements & Key Skills
Requirements & Key Skills
- Minimum 4–5 years of agency experience in paid social campaign management.
- Proven experience across Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and GA4.
- Strong executional and organisational skills.
- Ability to brief creative teams with clarity and strategic direction.
- Excellent copywriting ability for paid social campaign
- Strong analytical and reporting skills with experience in Looker Studio or equivalent.
- Ability to manage multiple brands simultaneously in a fast-paced environment.
- Strong understanding of social media trends and best practices.
Key Skills
- Paid Social Media Campaign Execution
- Funnel Strategy & Optimisation
- Data Analysis & Reporting
- Creative Briefing & Cross-Team Coordination
- Copywriting (Paid Campaign Captions)
- Time Management & Workflow Organisation
- Platform Expertise (Meta, LinkedIn, TikTok, Instagram)
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