Social Media Lead – Paid & Organic Execution
Description
Reports to: General Manager
Location: Hybrid (Pretoria)
Employment Type: Full-time
Start Date: 1 March 2026
Salary: NETT R25 000 – R30 000 per month (CTC ± R29 000 – R35 000)
Role Summary
We are looking for an experienced Social Media Lead – Paid & Organic Execution to take ownership of all day-to-day output within the Social Department. This role focuses heavily on paid campaign management, optimisation, and reporting, while also driving organic strategy, content briefing, and caption writing across multiple brands.
The Social Media Lead ensures that the department delivers high-quality social media work — on time, on brand, and aligned with performance objectives. While this role oversees workflow, output, and execution, the General Manager retains responsibility for leadership functions, including final content approval, performance management, one-on-ones, and team development.
This position is ideal for someone who thrives in a fast-paced agency environment, is highly organised, skilled in paid media optimisation, and passionate about social content that delivers real results.
Key Responsibilities
- Social Department Workflow & Output Management (20–25%)
- Act as the executional lead for all social deliverables (paid + organic).
- Manage the department’s internal workflows, ensuring deadlines, briefs, and content calendars are met.
- Brief designers, copywriters, and content creators with clear strategy, direction, and messaging.
- Conduct first-round quality checks on all content before escalating to the General Manager for final approval.
- Maintain high executional standards across platforms, ensuring consistency, accuracy, and brand alignment.
- Ensure all deliverables are routed correctly and efficiently through the agency process.
- Paid Social Campaign Management (Primary Focus – 60–65%)
- Plan, build, optimise, and manage paid social media campaigns across:
- Meta (Facebook & Instagram)
- TikTok
- Execute full-funnel strategies (awareness → conversion → remarketing).
- Conduct A/B testing, audience segmentation, and retargeting.
- Manage budgets, pacing, cost efficiencies, and performance improvements.
- Ensure accurate tracking, pixel setup, conversion events, and attribution logic.
- Continuously monitor performance and troubleshoot issues proactively.
- Organic Social Strategy & Execution Support (10–15%)
- Create and guide organic social strategies across multiple brands.
- Draft captions and messaging that reflect brand tone and strategic direction.
- Contribute to monthly content calendars and theme development.
- Collaborate closely with content creators to ensure creative aligns with strategy and platform best practices.
- Ensure organic content supports paid performance and broader brand objectives.
- Reporting, Insights & Analytics (20–25%)
- Compile weekly and monthly reports across Meta, LinkedIn, TikTok, GA4, and Looker Studio.
- Analyse data and extract meaningful insights to drive continuous performance improvement.
- Track KPIs such as CTR, CPL, ROAS, conversions, engagement, and audience growth.
- Present findings and recommendations to clients and internal teams.
- Client Collaboration & Support
- Attend client meetings to present performance insights, results, and tactical recommendations.
- Ensure campaign execution aligns with client goals and industry benchmarks.
- Maintain professional communication and provide proactive solutions.
Role Boundaries & Leadership Structure
To ensure clarity: The Social Media Lead is responsible for execution, not people management.
The General Manager handles:
- 1-on-1s and performance reviews
- Team leadership and HR matters
- Final approval of all content
- Disciplinary processes
- Career development of team members
- High-level strategic oversight
The Social Media Lead handles:
- Output quality
- Workflow
- Execution
- Briefing
- First-round reviews
- Campaign delivery
- Reporting
- Tactical recommendations
Requirements & Key Skills
- Minimum 4–5 years of agency experience in paid social campaign management.
- Proven experience across Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and GA4.
- Strong executional and organisational skills.
- Ability to brief creative teams with clarity and strategic direction.
- Excellent copywriting ability for both ads and organic captions.
- Strong analytical and reporting skills with experience in Looker Studio or equivalent.
- Ability to manage multiple brands simultaneously in a fast-paced environment.
- Strong understanding of social media trends and best practices.
Key Skills
- Paid Social Media Campaign Execution
- Funnel Strategy & Optimisation
- Data Analysis & Reporting
- Organic Social Content Strategy
- Creative Briefing & Cross-Team Coordination
- Copywriting (Ads + Captions)
- Time Management & Workflow Organisation
- Platform Expertise (Meta, LinkedIn, TikTok, Instagram)
