As is the case with any industry, the only constant thing that you can bank on, is change. In most cases, change occurs naturally and is based on the specific requirements of the customers/clients. When it comes to Search Engine Optimisation (SEO), however, change is mostly based on Google’s algorithm updates and the direction in which search engines are driven. If your business needs the services of a professional SEO company in Pretoria, Clickwise Agency is your comprehensive answer.
The purpose of SEO is to serve as a long-term online marketing strategy that aims to improve organic search rankings on search engines such as Google. This is done via website optimisation and corresponding strategies such as keyword targeting and regular content updates. SEO also pairs well with Google Ads campaigns and social media campaigns, both of which Clickwise Agency can assist your business with. Today, we look at where the SEO landscape is heading in 2026 and what to expect for the foreseeable future of this specific industry.
SEO in 2026: What Can We Expect?
- AI Optimisation: In the olden days, an SEO company in Pretoria would optimise your website for page authority and link-building purposes. They would also optimise your website to fit the latest Google algorithms for optimal rankings. Nowadays, SEO must include AI optimisation as well. Since Google introduced Gemini as part of the “AI Overview” section when googling specific search terms, it is pivotal to optimise the content on your website accordingly. You want Gemini to use your website as source material for its generative answers to related keywords and search terms. Gemini is still not flawless and can still provide wrong information, which is why it is so important to optimise for it.
- A Hunger for Originality: With the rise of chatbots and LLMs (commonly mistaken for AI), there is a hunger for original content within the SEO industry. It is easy to spot when ChatGPT wrote a piece of copy or populated a website with content. Internet users do not care for generic content and want something original and authentic. When users see that your content comes from a place of experience, expertise, authority, and trust, they are more likely to support you as opposed to someone who used a chatbot for their website content.
Clickwise Agency is your first choice when your business is looking for an SEO company in Pretoria. Feel free to browse our website for details on our available services and solutions and contact us today if you are interested. Let your online marketing strategies reach new heights in 2026 with us on your side.
