We live in a world where marketing and advertising can be challenging for brands. Ads are becoming increasingly shorter to accommodate the shorter attention span of the general public. Additionally, advertisers must be mindful of their ad text, as minority groups might be offended by specific references and terms. So, how can a brand truly reach its full potential in today’s market?
The answer is simple: Through a combination of both offline and online advertising. This is called the Digital Multiplier Effect.
The Digital Multiplier Effect emphasises just how effective the impact of both offline and online media advertising can be for brands and businesses. Integrating such campaigns will give your brand an undeniable edge over competitors that only focus on either offline or online marketing strategies. An excellent example of this effect is combining billboard ads with social media ads. This will cause a more everlasting and memorable effect on your target audience.
If you are wondering how the Digital Multiplier Effect works, it comes down to using various media platforms to increase the overall reach of your advertising campaigns. By using multiple offline and online media channels, you will increase brand visibility and customer engagement. If your target audience is happy with your products/services, such a campaign will also boost brand conviction.
Everything is happening online today. Most people have social media accounts and use these platforms as their primary source of information. As a brand, you can capitalise on this.
For example, if you are hosting a big event and you want to create hype around it, you advertise such an event online. However, with the Digital Multiplier Effect, you will get more traction if you also advertise your event on an offline platform. This can include TV ads, billboard ads, and radio ads to name a few options.
Digital Event Marketing is pivotal for event organisers. This type of marketing lends itself to inform your target audience about the event. In most cases, large events will have dedicated temporary websites where users can interact with and post relevant content. Social media platforms are also perfect for event marketing. This will give you a general scope on the interest of the event.
The internet has grown to become a general source of information. When people see or hear about something that piques their interest, they are quick to jump on Google and their preferred social media platform to get more information about the specific topic, product, or service. Once again, the Digital Multiplier Effect kicks in.
Let’s say, for instance, you drive past a billboard that advertises an event that you find interesting. Your first action is to pick up your phone and search for that specific upcoming event. If you find a similar ad online, it gives you the confirmation that you need. From here, you can explore their website to find more info, get in touch with their social media, and request the necessary info about the event.
This is the Digital Multiplier Effect at work.
When your brand needs a professional digital marketing agency for 2026, Clickwise Agency is your first choice. Let us help you take full advantage of the Digital Multiplier effect to expand your brand’s reach and elevate your business in the new year.
