Social media marketing has become a necessity for modern-day businesses. Platforms such as Facebook, YouTube, and Instagram are undeniably beneficial to use for digital marketing purposes. Furthermore, the benefits of using these platforms far outweigh the alternative of not having a social media presence. Luckily, Clickwise Agency is your solution to a professional social marketing company in Gauteng.
If you are not in the loop and out of touch with the latest trends and memes, the social media landscape can be a challenging one. Gen-Z phrases and references are difficult to comprehend for those who do not regularly expose themselves to such platforms. This makes it increasingly difficult to approach social media marketing for businesses, not even mentioning the changes and evolutions of these platforms. Today, we talk about key elements that will be noticeable throughout 2026 when it comes to social media marketing.
The Evolution of Social Media Marketing Throughout 2026
- Hyper-Personalisation: Social media users expect to see content that is aligned with their personal preferences. For example, when scrolling through your personal Instagram feed, you only want to see content that is relevant to you, as opposed to sifting through content that you are not interested in at all. The drive for hyper-personalisation will continue throughout 2026. This drive will also be pushed to new limits with AI-powered tools – both creating and filtering content for individual social media feeds. As a social marketing company in Gauteng, we can assist your business to get the most out of these tools.
- The Continuing Domination of Short-Form Video: As any content creator on social media platforms will tell you, short-form video is one of the most popular content mediums to use on platforms such as Instagram and YouTube. This trend started with TikTok shorts, which led to the introduction of YouTube shorts and bled into various social media platforms – to such an extent, that it has become the most popular media format for both creators and users. This trend will continue throughout 2026, with many content creators making a living off short-form video content. Several creators choose to incorporate gen-AI voiceovers for their clips, while others use DMCA-free music. Your business can capitalise on video shorts to attract new customers and raise brand awareness, only to name a few examples.
Clickwise Agency is your first choice when it comes to a professional social marketing company in Gauteng. Feel free to browse our website for details and contact us today if your business is interested in our online marketing solutions for 2026.
