As a modern-day business, it has become a necessity to have a digital footprint and a social media presence. Platforms such as Facebook, Instagram, and YouTube have millions of active daily users. When your business needs a professional social marketing company in Gauteng, Clickwise Agency is your answer.
The concept of social media has always revolved around picking up on trends and jumping on that specific bandwagon until it has run its course. Navigating these unpredictable waters can be tricky, especially if you want to do it on your own. This is where our social media experts can make a noticeable difference. Today, we talk about various trends for 2026 and what to expect regarding social media marketing for the upcoming year.
2026 Social Media Marketing Trends
- The Continued Dominance of Short-Form Video: This is a trend that picked up speed when TikTok originally launched. Although there are several controversies linked to this social media platform, nobody can deny the efficiency of short-form video media that has become popular overnight. YouTube also joined in – with their “shorts” category that allows for short-form video media to be viewed in a portrait-style video format as opposed to a landscape-style video format. This ensures that users can easily view these video shorts on their handheld devices.
- Live and Interactive Content: With podcasts and AMA sessions still gaining popularity, people enjoy live and interactive content on various social media platforms. AMA sessions – an acronym for “Ask Me Anything” – allow content creators to directly interact with their audience. Podcasts are usually broadcasted live from a studio and serve as a discussion platform for businesses, content creators, and current events. Social media users love to tune into live and interactive content, as they get to be involved and have their questions answered in real time.
- Social Media Platform Evolution: Throughout 2025, we’ve seen various examples of how social media platforms have evolved into something new and more useful. For example, X has become a platform where fact-checking and user input have taken the spotlight. As a result, users are trusting X for accurate and uncensored reports on current events from around the world as opposed to trusting mainstream media outlets that are controlled and censored. This evolution will continue throughout various social media platforms, as user demands will increase and these demands will inevitably be implemented.
Clickwise Agency is your comprehensive solution to a professional social marketing company in Gauteng. If you want your business to thrive online, but you have no idea where to start with social media, you can trust our experts to get it done for your business.
