You’ve heard the terms “SEO” and “Google Ads” being thrown around in the world of online marketing before. Both have their own unique approaches and outcomes. But how do they synergise?
Today, we look at a handful of scenarios to demonstrate how SEO and Google Ads work better together.
Scenario 1
Your company has recently employed an SEO specialist to optimise your company’s website. You thought it would be a good investment, as you’ve been told that SEO will increase overall user traffic to your website. However, it’s been a while, and business doesn’t seem to pick up.
You still have some money left in your monthly online marketing budget, but you’re unsure how to spend it. There are several options on the table, but only some of them jump out as viable methods to increase your website’s user traffic.
In this scenario, a Google Ads campaign can truly make a difference.
Since your website is already optimised, adding a Google Ads campaign on top will almost certainly increase website traffic. Links to your website will pop up in the “Sponsored” section of relevant Google search results. If you have an eCommerce website, you can allow Google to display your products directly on the search results as well.
Scenario 2
Your business has recently paid a web developer to put together a website for you. From the jump, you decided to run a Google Ads campaign in an effort to drive traffic to your brand-new website. However, business is slow, and it seems like users struggle to find what they are looking for on your website.
Your monthly Google Ads report shows that you are generating ample leads, but not much in the way of conversions. Now, you feel like you are stuck between a rock and a hard place. You can increase the monthly spend on your Google Ads campaign, but you are already generating more than enough leads. You need conversions.
This is where SEO solutions come into play.
Initially, an SEO expert will start off with an SEO foundation on your website. This ensures that all the necessary elements of your website are aligned with the latest Google search algorithms. Now, Google can easily identify content on your website and index your website accordingly. Monthly SEO services include SEO-friendly copy as well to boost organic rankings. This also addresses user-friendly elements of your website to create more opportunities for conversions.
Scenario 3
You have an established brand and website. You paid an SEO specialist to optimise your website for you, and you are running a Google Ads campaign that drives traffic to your website. However, you feel like everything is getting a bit stale, as business is slowing down, and leads do not turn into conversions.
At first, you were under the impression that an SEO foundation will be enough. You also felt like you can run your own Google Ads campaign and did not need to pay an expert to do it for you. Now, you’ve hit a wall, and you don’t know how you can fix it.
It is time to invest in monthly SEO maintenance and Google Ads campaign management.
By trusting an expert in these matters, you can rest assured that your website will be optimised to increase organic rankings, improve website performance, and allow users to find exactly what they are looking for on your website.
Combine this with a Google Ads campaign that is managed and optimised by an expert, and you will have the best of both worlds to drive traffic to your website and ensure that clicks turn into conversions.
Now that you see how SEO and Google Ads work better together, you can get the best out of such a combo with Clickwise Agency on your side. Get in touch with us today and let us assist your business with generating clicks that convert.
